fan*alley was just a vision of Eva Sowinski's after she opened A Little Known Shop in 2013 with business partner Danielle Ochoa of Layla and Lisette. Danielle and Eva, along with their friend Genevieve Atkerson, began hosting small craft shows filled with vendors just breaking into the art world or those looking to build their entrepreneurial dreams.
In order to expand in such a small space, Eva and Danielle decided it was time to part ways so each could continue growing in their own passions. After 1 year of running the brick and mortar, fan*alley, Eva felt the weight of running a small business on her own. She decided to cut out the overhead, as she saw all of her artists getting more and more mobile with shows. What if fan*alley was a mobile shop that curated pop ups and galleries all over?
Now that the shop is closed, you can still find fan*alley popping up all over Los Angeles and Orange County. From comic book shops, restaurants to little unique venues. "I want to host shows that are affordable for artists to set up, continue to be grass roots, and allow our customers to get into affordable, if not free, events and spend their money on the art!" - Eva Sowinski
fter 3 successful shows, the ladies were offered a retail space by Lisa Cherry who owns The Makery Craft Co. Though all 3 had never taken on a storefront, Danielle and Eva decided to take a leap of faith and open "A Little Known Shop" in only 2 weeks.
After 3 successful shows, the ladies were offered a retail space by Lisa Cherry who owns The Makery Craft Co. Though all 3 had never taken on a storefront, Danielle and Eva decided to take a leap of faith and open "A Little Known Shop" in only 2 weeks.
1 year and 1 baby later, #alittleknownbaby, Eva and new mama Danielle found themselves needing a new set up.
They moved 1 unit over from their current shop, which was connected to The Makery, to create a whole new space and look.
WHAT TO EXPECT:
It's always fun at fan*alley events!
fan*alley channel on the Periscope App:
This channel will provide footage from cons, events, galleries and interviews with creative minds. Videos posted will be meant to inspire upcoming artists, crafters and vendors. Everything from how to's, giveaways, up and coming artists, and behind the scenes to Con coverage can be found on the channel. We always post on our social media pages when we're about to go LIVE!
FOLLOW: Fan*Alley on Periscope
fan*alley's doors may be closed after 7pm, and an online shop is hard to maintain. However, follow us on Instagram to see what we still have for sale. Just send a direct message or comment on the photo and let fan*alley know you'd like to make a purchase & let the shop handle the rest. Domestic shipping only.
artist signings, pop ups and rotating galleries:
fan*alley loves to introduce new artists and makers to shoppers/followers. Everyone who is famous got their start somewhere, why not at fan*alley? By following the mobile shop's social media accounts you can see where we'll
Find FREE art at fan*alley! an #artdrop is when an artist drops off free art and hides it somewhere in the shop or at another small business location. Be sure to keep your eyes open every time you go to fan*alley in case you find free art!